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Basic concepts

Basic concepts

  • AIDA Model

    Attention, Interest, Desire and Action, hierarchy of effects

       

  • Play around with

    »

  • The Nielsen Holding Plc

    Market data, analytics

    Service

    London

       

  • »

  • Flashbay

    advertiment articles

    Mountain View

       

  • »

  • Mydisplays

    Displayssystems, Print, Advertisement-Articles

    Burscheid

       

  • Play around with

  • Ogilvy Agency

    WPP plc

    New York City

       

  • Get more information

  • Economics of Attention

    videos, research, news

    Boston

    Thales S. Teixeira   

  • Learn new concepts

  • Hamburg

    JvM-Academy apprenticeship

    Kreativ-Konzepter, brand management, branding, innovative media, platforms, channels

       

  • Apply your skills

    »

  • Chicago

    4C Insights Software

    Social Advertising, media technology

       

  • »

  • New York

    Grey Group

    agency, subsidiary

    worldwide

       

  • Now, choose a specialization:

    ↓ Online Marketing ↓ Communication Design
  • Information

    Blog

    Adweek Portal

    Global advertising, accounts in review, and new campaigns

    News, events, webinars

       

    Branding


  • Education

    Wikipedia

    AIDA Model

    Attention, Interest, Desire and Action, hierarchy of effects

       

    Marketing



  • Next level

  • Information

    Blog

    Boston

    Economics of Attention

    videos, research, news

    Thales S. Teixeira   


  • Information

    Adbrands.net Portal

       


  • Application

    Tool

    Chicago

    4C Insights Software

    Social Advertising, media technology

       

    Media Marketing



  • Next level

  • Application

    Company

    London

    The Nielsen Holding Plc

    Market data, analytics

    Service

       

    Consumer Market Research


  • Education

    University

    Hamburg

    JvM-Academy apprenticeship

    Kreativ-Konzepter, brand management, branding, innovative media, platforms, channels

       

    Communication Design


  • Application

    Company

    New York

    Grey Group

    agency, subsidiary

    worldwide

       

    Marketing



  • Next level

  • Institution

    Berlin

    Informationsgemeinschaft zur Feststellung der Verbreitung von Werbetr?gern e. V.

    certifies and audits the circulations of major publications, including newspapers and magazines within Germany

       

    Digital Media Media


  • Application

    Shop

    Mountain View

    Flashbay

    advertiment articles

       

    Branding


  • Application

    Shop

    Burscheid

    Mydisplays

    Displayssystems, Print, Advertisement-Articles

       



  • Next level

  • Entertainment

    Company

    New York City

    Ogilvy Agency

    WPP plc

       

    Public Relations Marketing


  • Adbrands.net Portal

  • Adweek Portal

    Global advertising, accounts in review, and new campaigns

    Upvote

  • Boston Economics of Attention

    Upvote

  • Tools
  • Chicago 4C Insights Software

    Social Advertising, media technology

    Upvote

  • Hamburg JvM-Academy apprenticeship

    Kreativ-Konzepter, brand management, branding, innovative media, platforms, channels

    Upvote

  • Berlin Informationsgemeinschaft zur Feststellung der Verbreitung von Werbetr?gern e. V.

    certifies and audits the circulations of major publications, including newspapers and magazines within Germany

    Upvote

  • London The Nielsen Holding Plc

    Market data, analytics

    Upvote

  • New York Grey Group

    agency, subsidiary

    Upvote

  • New York City Ogilvy Agency

    Upvote

  • Mountain View Flashbay

    advertiment articles

    Upvote

  • Burscheid Mydisplays

    Displayssystems, Print, Advertisement-Articles

    Upvote

  • Information
  • Adweek Blog

    Global advertising, accounts in review, and new campaigns

    Upvote

  • Boston Economics of Attention Blog

    Upvote

  • Adbrands.net

    Upvote

  • Application
  • Chicago 4C Insights Tool

    Social Advertising, media technology

    Upvote

  • London The Nielsen Holding Company

    Market data, analytics

    Upvote

  • New York Grey Group Company

    agency, subsidiary

    Upvote

  • Mountain View Flashbay Shop

    advertiment articles

    Upvote

  • Burscheid Mydisplays Shop

    Displayssystems, Print, Advertisement-Articles

    Upvote

  • Education
  • AIDA

    Attention, Interest, Desire and Action, hierarchy of effects

    Upvote

  • Hamburg JvM-Academy

    Kreativ-Konzepter, brand management, branding, innovative media, platforms, channels

    Upvote

  • Other
  • New York City Ogilvy

    Upvote

  • Entertainment
  • Berlin Informationsgemeinschaft zur Feststellung der Verbreitung von Werbetr?gern

    certifies and audits the circulations of major publications, including newspapers and magazines within Germany

    Upvote

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