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    Behavioural Economics

    The study of behavioural economics is led by experiments conducted by various researchers. Some models were developed with the central idea of nudging. These are presented in this path. By now several agencies have adopted these models to develop tools for real-life use cases.

    Curated by Camillo

    Beginner Lvl 1
    8h
    5.3k
    4.6(21,556)

    Psychology Explore / Get started with

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    Top 3
    1. Module
    40

    behavioraleconomics.com

    Behavioral theories, research, and applications

    Check under 'Resources' the introduction module!

    MARK AS DONE
    Author:    
    Time required: 8h
    Cost: 0€
    40

    Prospect theory

    The way people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are uncertain

    This concept entails one of the building blocks of behavioural economics.

    MARK AS DONE
    Author: Daniel Kahneman Amos Tversky  
    Time required: 8h
    Cost: 0€
    2. Module
    40

    Nudge theory

    Proposes positive reinforcement and indirect suggestions as ways to influence the behavior and decision making of groups or individuals

    In applied behavioural economics this concept is utilized in various contexts.

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    Author:    
    Time required: 8h
    Cost: 0€
    40

    FehrAdvice Digital Hub

    FehrAdvice & Partners AG

    Different modules on different topics, nudging, misbehaving, gamifcation

    FehrAdvice offers these very well set up modules to learn various concepts of Behavioural Economics.

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    Author:    
    Time required: 8h
    Cost: 0€
    40

    Dan Ariely

    Duke University

    Research in behavioral economics and try to describe it in plain language.

    He is a leading researcher in this field who offers a lot of resources on his website!

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    Author:    
    Time required: 8h
    Cost: 0€
    3. Module
    40

    Behavioral grooves

    Researchers and practitioners in the field of behavioral sciences

    MARK AS DONE
    Author: Kurt Nelson   
    Time required: 8h
    Cost: 0€
    40

    Freakonomics - The hidden side of everything

    MARK AS DONE
    Author: Stephen Dubner   
    Time required: 8h
    Cost: 0€
    40

    The European Nudging Network

    Nudge approach in policy making and as part of CSR, submit a nudge

    MARK AS DONE
    Author:    
    Time required: 8h
    Cost: 0€
    40

    Predictably Irrational: The Hidden Forces That Shape Our Decisions

    HarperCollins

    Discussion of many modes of thinking and situations that may skew the traditional rational choice theory.

    MARK AS DONE
    Author: Dan Ariely   
    Time required: 8h
    Cost: 0€
    40

    Pocket Ariely

    2.99€ per month

    MARK AS DONE
    Author: Dan Ariely   
    Time required: 8h
    Cost: 0€
    40

    Behavioral Economics Group

    Bringing together people with a shared interest in behavioral science, particularly the influence of cognitive, emotional and social factors on decision-making

    In this group, people participating in the field of behavioural economics are sharing current articles and other content.

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    Author:    
    Time required: 8h
    Cost: 0€
    4. Module
    40

    Thinking Fast and Slow

    Penguin Books Ltd

    The dual-process theory of human cognition, cognitive biases, prospect theory, happiness

    This best selling book introduces you to human decision making by presented all different kinds of experiments.

    MARK AS DONE
    Author: Daniel Kahnemann   
    Time required: 8h
    Cost: 0€
    40

    Irrationally Yours

    Duke Center For Behavioral Economics

    Discover answers on publicly asked questions

    MARK AS DONE
    Author: Dan Ariely   
    Time required: 8h
    Cost: 0€
    40

    Behavioural Economics

    Ogilvy Consulting

    44 lessons on concepts such as nudging, framing, social proof, scarcity, commitment devices and the ethics behind it all

    MARK AS DONE
    Author: Rory Sutherland Dan Bennett  
    Time required: 8h
    Cost: 90€
    5. Extras
    40

    Behavioural Insights Team

    to apply nudge theory (behavioural economics and psychology) to try to improve government policy and services as well as to save the UK government money, blog, publications

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    Author:    
    Time required: 8h
    Cost: 0€
    40

    Vocatus

    Consultancy

    Pricing research, problem-oriented solutions, concrete recommendations, and efficient implementation

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    Author:    
    Time required: 8h
    Cost: 0€
    40

    Fehr Advice & Partner

    consultancy

    Strategy & policy, Corporate governance and organization, Marketing & Customer Centricity, blog, email newsletter

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    Author:    
    Time required: 8h
    Cost: 0€
    40

    The Behavoural Architects

    Consumer behaviour, Behavioural Insight, Brand, Strategy, Communication, Innovation, case studies, blog

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    Author:    
    Time required: 8h
    Cost: 0€
    40

    InBehaviorlab

    Consulting

    Strategies, interventions and products

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    Author:    
    Time required: 8h
    Cost: 0€
    40

    iNudgeYou

    Develop and communicate evidence-based strategies with pro-social purposes

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    Author:    
    Time required: 8h
    Cost: 0€
    40

    Richard Thaler

    University of Chicago

    the psychology of decision making

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    Author:    
    Time required: 8h
    Cost: 0€
    40

    Freakonomics

    study of incentives?how people get what they want, or need, especially when other people want or need the same thing.

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    Author: Steven Levit Stepehen Dubner  
    Time required: 8h
    Cost: 0€
    40

    Briefcase

    Behavioural Design, subtle on-time nudges, to enable the desired action

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    Author:    
    Time required: 8h
    Cost: 0€
    40

    FinalMile

    Knowledge intensive design

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    Author:    
    Time required: 8h
    Cost: 0€
    40

    Daniel Kahneman

    Princeton University

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    Author:    
    Time required: 8h
    Cost: 0€